The Trump Organization is diving headfirst into the digital deep end, filing a trademark for “TRUMP” with the U.S. Patent and Trademark Office on February 24, 2025, to launch a metaverse and NFT trading platform. Spotted by trademark attorney Josh Gerben and buzzing across X, this move signals Donald Trump’s latest bid to plaster his name across virtual worlds, blending branded experiences with crypto trading flair.
The filing, lodged by DTTM Operations LLC—the outfit handling Trump’s trademark empire—lays out a vision for a Trump-themed metaverse packed with virtual goodies like branded apparel, swanky digital restaurants, and even training hubs for business, real estate, and public service vibes. Think MAGA hats for avatars and a virtual Mar-a-Lago steak dinner. Plus, there’s an NFT marketplace in the works, set to trade digital collectibles and cryptocurrencies—all “authorized by the 45th and 47th President of the United States,” per the application. It’s filed on an “intent to use” basis, so no launch date’s locked yet, but the gears are turning.
This isn’t Trump’s first crypto rodeo. He’s already peddled NFT collections—like the Mugshot Edition in 2024—and kicked off a $TRUMP meme coin on Solana in January 2025 that shot to a $9 billion market cap before cooling off. Add in World Liberty Financial, a DeFi play from late 2024, and Bitcoin-themed sneakers, and it’s clear the Trump crew’s all-in on digital assets. Posts on X are split—some see it as a cash grab, others a savvy Web3 power move to juice crypto adoption.
