Japanese investment firm Metaplanet Inc. made waves in the crypto space today, March 3, 2025, announcing it’s added another 156 Bitcoin (BTC) to its treasury, bringing its total stash to 2,391 BTC. The company shelled out an average of 12.95 million yen ($85,483) per Bitcoin, totaling 2.021 billion yen ($13.34 million) for the latest haul. It’s a clear sign Metaplanet’s doubling down on its Bitcoin bet, even as the broader market keeps jittering along.
Since July 2024, when it held just 161 BTC, Metaplanet’s been on a tear, piling up Bitcoin through a mix of bond issuances and stock purchase rights. Now, with 2,391 BTC under its belt, the firm’s total investment clocks in at 29.83 billion yen ($196.87 million), bought at an average of 12.47 million yen ($82,322) per coin.
That’s a pretty hefty commitment, and they’re not slowing down—Metaplanet’s been raising cash like it’s going out of style to keep this train rolling. Just last month, they raised 4 billion yen ($26.4 million) through their 6th Series of Ordinary Bonds, issued to EVO FUND.
These were zero-coupon bonds, so no interest payments, just a straight play to fund more Bitcoin buys. They paid off 2 billion yen early on February 19, cleared the rest by February 21, and then turned around and issued another 2 billion yen bond on February 27, due to mature in August.
What’s interesting is how they’re framing this internally—Metaplanet dropped a metric called BTC Yield in today’s announcement, basically showing how their Bitcoin stack grows compared to share dilution. They boasted a wild 309.8% yield in Q4 2024, and from January 1 to now, they’re sitting pretty at 31.8%. That’s a fancy way of saying they’re making their shareholders feel good about all this crypto hoarding, even if the market’s a rollercoaster—Bitcoin’s up 7.83% today, but who knows what tomorrow brings.
Metaplanet’s clearly banking on Bitcoin as a long-term play, weaving it deep into their business DNA since formally adopting it into their strategy last year. They’re not shy about it either—those bond moves and early repayments show a company hell-bent on keeping the funds flowing to snatch up more BTC whenever they can. Still, it’s a gamble.
Crypto’s notorious for its swings, and while their average buy-in looks solid now, a big crash could sting. But for now, Metaplanet’s riding high, and they’re betting big on Bitcoin’s future—makes you wonder how many more coins they’ll grab before the year’s out. What do you reckon—smart move or playing with fire?
