Brazilian fintech giant Méliuz has made history by becoming the first publicly traded company in Brazil and Latin America to adopt Bitcoin as a treasury asset. The decision, which marks a major shift in the company’s financial strategy, was approved overwhelmingly by shareholders during an extraordinary general meeting on May 15, 2025.
The cashback-focused firm, which serves over 30 million users, announced that it had officially updated its corporate purpose to include Bitcoin investments as a core part of its business strategy. As part of this shift, Méliuz acquired 274.52 Bitcoin for approximately $28.4 million at an average price of $103,604 per BTC. This latest purchase builds on its initial 45.73 BTC acquisition in March, bringing its total Bitcoin holdings to 320.25 BTC, currently valued at over $33 million.
Méliuz executive chairman Israel Salmen called the event a “historic day,” highlighting that the firm had officially become the “first Bitcoin Treasury Company listed in Brazil.” Unlike traditional companies that view Bitcoin as a hedge, Méliuz aims to maximize the amount of Bitcoin per share, aligning its capital strategy with a long-term vision for BTC exposure. Salmen noted that the firm’s Bitcoin holdings now carry a yield of 600% when considering its initial purchase in March. Since its first Bitcoin acquisition, Méliuz (CASH3.SA) has seen its stock price surge over 117%, making it one of the best-performing stocks on the Brasil Bolsa Balcão.
Méliuz now joins the ranks of global companies adopting Bitcoin-centric balance sheets, following in the footsteps of Michael Saylor-led Strategy and other prominent firms. Earlier this week, Bahrain’s Al Abraaj Group became the first listed company in the Middle East to adopt Bitcoin as a treasury asset, with plans for long-term expansion. The strategic move by Méliuz is poised to solidify its position in the fintech sector, while also potentially setting a new standard for Latin American companies exploring Bitcoin as a treasury strategy.
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