Global payments leader Mastercard has announced that nearly half of its e-commerce transactions in Europe are now tokenized, marking a major step in its goal to fully tokenize online payments across the EU by 2030. The company says the move will eliminate the need for manual card entry, making digital payments more seamless and secure.
In a press release, Mastercard revealed that the rising adoption of tokenized payments stems from its integrated digital services, including Click to Pay, Secure Card on File, and digital wallets. The firm highlighted growing consumer trust in tokenized systems, which replace sensitive card data with encrypted tokens during transactions, thereby reducing the risk of fraud.
Brice van de Walle, Executive Vice President of Core Payments Europe at Mastercard, noted that the company has witnessed a surge in confidence across the EU market over the past year. “We’re working with partners to make digital payments more secure and seamless, through Click to Pay, passkeys, and tokens,” Walle stated.
Compared to 2024, Mastercard reported that tokenized transactions have increased by more than 30%, underscoring a significant shift toward digital-first payments. The use of payment passkeys, which offer password-free checkout experiences, is also becoming increasingly attractive to customers across Europe.
Additionally, Mastercard reported that 82% of EU consumers expressed frustration over slow checkouts or verification processes involving multiple steps. More than half of respondents now prefer streamlined digital payments that don’t require a third-party login or additional security hurdles, reinforcing the demand for frictionless experiences.
To meet this demand, Mastercard has ramped up partnerships with both traditional and Web3 payment providers. The company is working with firms like Checkout.com, Delivery Hero, Santander, and crypto players such as MoonPay and Kraken to expand tokenized and blockchain-based payment options. For more updates on Mastercard’s digital transformation journey, visit TheCoinInfo.
