Bitget has officially announced its sponsorship of professional driver Flávio Sampaio for the upcoming Porsche Cup Brasil 2025, making it the first cryptocurrency exchange to sponsor the prestigious Latin American racing event.
As part of the deal, Bitget’s logo and signature black and cyan blue colors will be featured on Sampaio’s Porsche 911 GT3 Cup, a high-performance vehicle designed to compete at the highest level of motorsport.
Bitget Strengthens Its Presence in Brazil
The Porsche Cup Brasil is Latin America’s largest Grand Touring category, attracting thousands of motorsport enthusiasts each year. The season opener is scheduled for April 2025, and Bitget aims to use this sponsorship to further engage with the region’s growing crypto community.
Flávio Sampaio expressed excitement about the partnership, noting that there is a strong connection between sports fans and crypto investors. He believes that Bitget’s involvement in motorsports will encourage more fans to explore the crypto market.
“The profile of sports fans often has similarities with that of crypto investors. I believe we can create an interesting connection between these two worlds,” Sampaio stated.
Bitget’s native token (BGB) has surged by more than 8.14% in the past week, reaching a high of $5.09, while daily trading volume increased by 34.4% to nearly $148 million, signaling rising investor interest in the exchange.
Bitget’s Expansion in Latin America
Gracy Chen, CEO of Bitget, highlighted that Brazil is one of the fastest-growing crypto markets in Latin America, and the Porsche Cup sponsorship aligns with the company’s strategy to increase adoption in the region.
“Aligning with a motorsport professional for a series known for its precision and competitiveness allows us to engage with an audience that values both technological advancement and calculated risk-taking,” Chen said.
Brazil has emerged as a key player in the global crypto industry, ranking as the second-largest Latin American country in terms of cryptocurrency transaction value, according to Chainalysis data from 2024. The country has also introduced a bill allowing employees to request up to 50% of their salary in crypto, further accelerating mainstream adoption.
With Bitget’s presence expanding in Brazil, the exchange is positioning itself at the forefront of Latin America’s crypto revolution. Stay updated with the latest crypto developments on TheCoinInfo.
