Strive Asset Management, the investment firm co-founded by Vivek Ramaswamy, has unveiled a $750 million private investment in public equity (PIPE) round, with funds earmarked for significant Bitcoin purchases and a suite of alpha-generating strategies. The round could scale to $1.5 billion following the execution of warrants, the firm announced on May 27, 2025.
The PIPE round is being priced at $1.35 per share, marking a 121% premium over Strive’s pre-announcement closing price. According to Strive, no debt financing is involved in the deal, allowing the company to retain leverage for future strategic moves.
Strive to Become First BTC Treasury Company Focused on Alpha
Strive plans to deploy the capital to become the first Bitcoin treasury company focused on long-term BTC outperformance via alpha, rather than solely tracking the price of Bitcoin like most traditional corporate treasuries.
“While beta exposure is critical, our core advantage is alpha,” said Strive CEO Matt Cole, noting the company’s strategic edge in sourcing undervalued and distressed crypto assets.
Key initiatives include:
- Purchasing Mt. Gox claims: Strive is working with 117 Partners LLC to acquire up to $7.9 billion worth of Bitcoin claims tied to the defunct exchange.
- Acquiring distressed BTC credit and structured debt products at discounted rates.
- M&A of undervalued biotech companies, with a strategy to pivot cash-heavy businesses into BTC-treasury vehicles.
Context: Bitcoin Treasury Race Heats Up
Strive’s aggressive BTC treasury strategy comes the same day as Trump Media and Technology Group’s announcement that it had raised $2.5 billion to add Bitcoin to its balance sheet — signaling a growing wave of corporate Bitcoin accumulation in 2025.
Matt Cole is scheduled to detail Strive’s Bitcoin alpha strategy further at the upcoming Bitcoin Conference in Las Vegas.
“We’re entering a new era where corporate treasuries aren’t just holding BTC — they’re using it to outperform,” Cole said in a pre-conference note.
Stay tuned with TheCoinInfo for the latest insights on institutional Bitcoin adoption, corporate treasury innovations, and alpha-focused crypto investment strategies.
