Melania Trump’s surprise entry into the crypto game with her new meme coin, Melania Meme (MELANIA), has sent shockwaves through the market—especially for her husband’s Official Trump (TRUMP) token.
Just 48 hours after Donald Trump’s coin hit a $14 billion market cap, Melania’s launch on January 20 triggered a jaw-dropping 55% drop in TRUMP’s value in a mere 10 minutes, shoving it straight into bear market territory.
The Official Melania Meme is live!
You can buy $MELANIA now. https://t.co/8FXvlMBhVf
FUAfBo2jgks6gB4Z4LfZkqSZgzNucisEHqnNebaRxM1P pic.twitter.com/t2vYiahRn6
— MELANIA TRUMP (@MELANIATRUMP) January 19, 2025
It all kicked off when the former First Lady announced MELANIA on X, catching everyone off guard. Donald Trump didn’t miss a beat, hyping up her post during his Victory Rally. But instead of boosting his own token, the spotlight swung hard to Melania’s, and TRUMP paid the price. The sell-off was brutal—within an hour of MELANIA’s debut, sell orders for TRUMP hit $351.7 million, dwarfing the $244.5 million in buys. That kind of imbalance was a recipe for a crash.
TRUMP’s market cap, once soaring, took a nosedive but has since clawed its way back to a still-shaky $9.42 billion, with the token trading at $47.19 as of now. Meanwhile, Melania’s coin has crypto traders buzzing—and apparently ditching TRUMP to jump on the new bandwagon. It’s a wild twist in the Trump family’s crypto saga, proving that even in the meme coin world, timing—and family ties—can make or break the game.
